UX Designer based in Calgary, Canada. Currently designing at Critical Mass Inc supporting NISSAN and INFINITI USA. I am passionate about designing thoughtful user-friendly experiences that are validated by research, build loyalty, and get users excited. I problem-solve and apply a design thinking approach to uncover user needs and help the business meet goals.
Designing an AI-powered family organizer that reduces mental load by turning schedules, responsibilities, and routines into clear, timely actions.
User Research, UX Strategy, Information Architecture, UX/UI Design, Prototyping, Usability Testing, AI Design Tools
Designing intuitive vehicle discovery and shopping experiences across Nissan’s configurator, payment estimator, e-commerce platform, owner portal, and digital campaigns.
Designing premium digital experiences that help customers explore and compare luxury vehicles through Experience MyINFINITI and competitive compare.
Provided UX considerations for making Hilton Honors benefits easier to compare across Member, Silver, Gold, Diamond, and Diamond Reserve so guests understand each tier’s value.
I brought my passion for animal welfare to ARF, Alberta’s oldest grassroots rescue foundation, using UX to spotlight its impact and make getting involved easier.
Selected professional work is presented at a high level to respect client confidentiality. I’m happy to discuss my role and design approach in more detail upon request.
A Critical Mass award recognizing innovation, exceptional growth, and impact across UX and product design.
Mentored University of Calgary marketing students, offering UX guidance and feedback as they developed client pitches.
Mentoring designers through one-to-one conversations on UX practice and career growth.