sofiiastrykova

Thoughtful design.
A human touch.

Hi! I’m Sofiia 👋

I design complex, high-consideration digital experiences. Through research, systems thinking, and cross-functional collaboration, I turn ambiguity into clear product direction and intuitive customer journeys. I guide design from problem framing through delivery, aligning user needs with business goals. My background in linguistics and beauty shaped how I work with people: listening closely, understanding individual needs, and building trust through attention and care. Outside of work, you’ll find me skiing and hiking in the Rockies.

Portrait of Sofiia Strykova

Independent Product Work

Hand holding a smartphone showing the FamQ family organizer app

FamQ

Designing an AI-powered family organizer that reduces mental load by turning schedules, responsibilities, and routines into clear, timely actions.

Selected Work

Nissan USA

Designing intuitive vehicle discovery and shopping experiences across Nissan’s configurator, payment estimator, e-commerce platform, owner portal, and digital campaigns.

INFINITI USA

Designing premium digital experiences that help customers explore and compare luxury vehicles through Experience MyINFINITI and competitive compare.

Hilton Honors

Making Hilton Honors benefits easier to compare across Member, Silver, Gold, Diamond, and Diamond Reserve so guests understand each tier’s value.

ARF

I brought my passion for animal welfare to ARF, Alberta’s oldest grassroots rescue foundation, using UX to spotlight its impact and make getting involved easier.

Selected professional work is presented at a high level to respect confidentiality agreements.

Skills & Tools

Skills

  • UX strategy & problem framingAligning user needs with business goals.
  • User research & synthesisTurning user insights into clear design direction.
  • Information architecture & journey designCreating clear structures and intuitive end-to-end journeys.
  • Interaction design & prototypingTurning ideas into intuitive, testable experiences.
  • Usability & accessibilityDesigning and validating experiences that work for more people.
  • Cross-functional collaboration & influenceAligning teams around thoughtful design decisions.

Tools

  • FigmaInterface design, components, and interactive prototypes.
  • Jira + ConfluenceProduct delivery, documentation, and collaboration.
  • MiroJourney mapping and visual collaboration.
  • MazeUsability testing and prototype validation.
  • AI-assisted coding toolsVibe coding and rapid interactive prototyping.

Recognition & Mentorship

ADPList · UX Design Mentor

Starting October 2026, mentoring designers as they grow their UX practice and navigate their careers.

Education