FAMQ
Designing an AI-powered family organizer that reduces mental load by turning schedules, responsibilities, and routines into clear, timely actions.
Thoughtful design.
A human touch.
Hi! I’m Sofiia 👋
I design complex, high-consideration digital experiences that bring clarity to complexity. Drawing on research, systems thinking, and cross-functional collaboration, I translate ambiguity into meaningful product direction and intuitive customer journeys. I approach design holistically, from defining the right problems to delivering thoughtful solutions that balance user needs with business objectives.
My background in linguistics and beauty has shaped a distinctly human-centered perspective on design, grounded in curiosity, empathy, and an appreciation for the nuances of human behaviour. It taught me the value of listening with intention, understanding individual needs, and building trust through thoughtful interactions.
Originally from Ukraine, my journey has taken me across the U.S., including New York, before bringing me to Canada, first to Toronto and now Calgary. I’m a lifelong learner with a particular fascination for psychology, language, and what drives human behaviour. I speak Ukrainian, Russian, and English, and I’m currently refining my French.
Beyond design, you’ll find me exploring the Rockies, hiking and skiing with my son, or spending time with my Pomeranian.
Independent Product Work
Selected Work
NISSAN USA
Designing intuitive vehicle discovery and shopping experiences across Nissan’s configurator, payment estimator, e-commerce platform, owner portal, and digital campaigns.
INFINITI USA
Designing premium digital experiences that help customers explore and compare luxury vehicles through Experience MyINFINITI and competitive compare.
HILTON HONORS
Provided UX considerations for making Hilton Honors benefits easier to compare across Member, Silver, Gold, Diamond, and Diamond Reserve so guests understand each tier’s value.
ARF
I brought my passion for animal welfare to ARF, Alberta’s oldest grassroots rescue foundation, using UX to spotlight its impact and make getting involved easier.
Selected professional work is presented at a high level to respect confidentiality agreements.
Skills & Education
Skills
- UX strategy & problem framingAligning user needs with business goals.
- User research & synthesisTurning user insights into clear design direction.
- Information architecture & journey designCreating clear structures and intuitive end-to-end journeys.
- Interaction design & prototypingTurning ideas into intuitive, testable experiences.
- Usability & accessibilityDesigning and validating experiences that work for more people.
- Cross-functional collaboration & influenceAligning teams around thoughtful design decisions.
Education
AI × Design Thinking
IDEO U
UX Academy
Designlab
Honours Bachelor’s Degree in Linguistics
Dnipro University of Technology
Recognition & Mentorship
CMVP Trailblazer of the Year Award
A Critical Mass award recognizing innovation, exceptional growth, and impact across UX and product design.
Mark-a-Thon · University of Calgary
Mentored University of Calgary marketing students, offering UX guidance and feedback as they developed client pitches.
“One of the most notable examples is her involvement on the Nissan & Infiniti Config project. Sofiia jumped on to support and helped to build out wireframes for some complex flows. She very quickly figured out a process and how to work with other disciplines, asking for their input while coming to the table with multiple well-thought-out solutions. She proved to be a valued and trusted team member, building out documentation that has supported numerous teams throughout the project.” — Director of User Experience